02. We didn't try to match

Póp úp 02 · NgON × VIBE WITH · August 2026

Some collaborations work because everything matches.

From Tân

I kept coming back to VIBE WITH — partly for the black tea cold brew, partly for the matcha cake. Somewhere between becoming a regular and thinking about NgON's next move, I realised how different our two brands felt.

Instead of trying to make them match, I thought: what if the contrast was the collaboration?

The talkative met the listener.

For one afternoon, both shared the same counter without borrowing each other's personality.

Sometimes the contrast is the collaboration.

NgON × VIBE WITH August 2026 Nottingham

Someone sitting outside in a linen shirt, holding a glass of iced black cold brew in one hand and a bánh mì baguette in the other.

Overhead view of a green plastic crate used as a table: two bánh mì baguettes on scalloped plates, a glass of ice, a matcha drink and a coffee topped with orange zest.

The NgON prep station set up beside a shop window: a green crate of baguettes, squeeze bottles of sauce and trays of pâté, pickled carrot and cucumber, with the street visible outside.

Two NgON team members in navy NgON aprons laughing behind the prep table, one holding a filled baguette in gloved hands.

Their cold brew, our bread. Same afternoon, same hands.